Case · Linköping

Saab Arena

At Saab Arena in Linköping, we transformed the arena into a blooming world of giant flowers and jellyfish — and booked the artists who filled the stage.

The story ↓

Saab Arena,
in full bloom

01The venue
02Concept
03The build
04Bookings
05The night

The venue

A blank canvas

It started with an empty arena: a steel ceiling, a bare floor and a stage still waiting to be built.

The empty arena before the build — Before — the empty arena

Concept

Maximum impact

Together with the client, we explore what works best for the venue’s layout. From there, the creative process begins — aiming to achieve maximum impact and a true wow-factor for the guest.

Giant flowers and jellyfish hanging from the arena ceiling — The idea — a blooming world under the roof

The build

Rigged high above the crowd

Our crew rigged giant inflatable flowers and glowing jellyfish high up in the ceiling and around the stage, placed so every guest sees them from the floor.

Giant flowers and jellyfish above the stage — Above the stage

Giant gorilla, flowers and sculpture on the arena floor during the build

Our crew among the decor during the build

The stage area taking shape with flowers and jellyfish

Bookings

The right artists

Booking the right artists set the tone for a great atmosphere at your event. With extensive experience in artist bookings, we make sure that whoever takes the stage truly connects with your guests.

An artist performing on stage at Saab Arena

The night

Something people felt

Doors open, lights down. The same arena, now packed — giant flowers overhead, smoke and lights over the stage and artists that got the crowd going.

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